Guides
What we have learned about QR codes that keep working: how to make them, print them, and avoid the ways they break.
Best practices
- One QR code for iPhone and Android
Print one QR code that sends iPhones to the App Store, Android phones to Google Play and everyone else to your website.
- QR code campaign best practices
How to set up a QR code campaign so the scan data tells you which placement worked, and how to read the results without fooling yourself.
- How to size a QR code for print
How big to print a QR code, how much blank space it needs, and which colors, logos, and file formats keep it scannable.
- Static vs dynamic QR codes
What static and dynamic QR codes are, what each one can and cannot do, and how to choose between them for print.
- Test your QR code before you print
A pre-print checklist for QR codes. Scan on iPhone and Android, at real size and distance, check the destination, and keep it working afterwards.
- Why QR codes stop working, and how to prevent it
The real reasons a printed QR code stops working, from ended trials and dead links to damage and poor contrast, and how to avoid each one.
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